What is google ads?

 

What is google ads?

Google Ads (formerly known as Google AdWords) is an online advertising platform developed by Google, where advertisers can create and run ads on Google search results pages, websites, and mobile apps. It allows businesses to reach potential customers who are searching for products or services that the business offers.

With Google Ads, advertisers can create ads that target specific keywords or demographics, and set a budget for their campaigns. The ads are displayed to users who are searching for terms related to the business's products or services, and the business is charged a fee each time a user clicks on one of their ads. Google Ads uses a pay-per-click (PPC) pricing model, which means that the business only pays when someone actually clicks on their ad.

Google Ads offers a wide range of targeting options and ad formats, including text ads, display ads, and video ads. Advertisers can also use Google Ads to track the performance of their campaigns and optimize their ads to improve results.